Friday, August 17, 2007

The Eat-Local Backlash

The Eat-Local Backlash

If buying locally isn't the answer, then what is?
By Tom Philpott
16 Aug 2007

Reprinted by permission from Grist (www.Grist.org). For more on the eco-politics behind your food, visit www.grist.org/comments/food.

Attention farmers' market shoppers: Put that heirloom tomato down and rush to the nearest supermarket. By seeking local food, you're wantonly spewing carbon into the atmosphere. That's the message of a budding backlash against the eat-local movement. The Economist fired a shotgun-style opening salvo last December, peppering what it called the "ethical foods movement" with a broad-spectrum critique. Among the claims: organic agriculture consumes more energy than conventional, and food bought from nearby sources often creates more greenhouse-gas emissions than food hauled in from long distances. (Here was my response to that influential piece). More recently, in a New York Times op-ed piece, the historian James E. McWilliams sought to debunk the idea that choosing locally produced food automatically decreases one's carbon footprint. He warns that efforts to reduce "food-miles" -- the distance between farm and plate -- might actually support higher carbon emissions at the source. And in Britain, a debate over whether to withdraw organic certification from African imports based on their transportation impact has spurred coverage of the issue as well.In a sense, these high-profile rebukes are good news: they herald the arrival of the sustainable-food movement as a pop-culture phenomenon. Just as you're not really famous until you've been rumored to be gay or on drugs, a movement hasn't come into its own until it's drawn a formidable entourage of detractors. A decade ago, few would have thought to analyze the efforts of eat-local zealots. But now, farmers' markets are booming, celebrity chefs are proudly decorating their menus with the names of nearby farms, and a steady stream of best-sellers is urging us to "come home to eat" (to paraphrase the title of Gary Paul Nabhan's popular 2001 book). That surge has earned attention both positive and negative, and landed local-food advocates in a valuable position. By sniffing out easy sloganeering, a movement's critics can help it hone and deepen its analysis -- and reach the next level of acceptance.
Farm-to-Plate TectonicsSo how to respond to these critiques?First of all, it's important to understand the context in which they come. The sustainable-food movement's achievements have thus far been largely cultural. In other words, despite all the attention from celebrity chefs, best-selling authors, and, ahem, environmental webzine columnists, the vast bulk of food consumed in this country still travels gargantuan distances, consumes unspeakable amounts of fossil fuel in its production and distribution, and leans heavily on poisons and water-polluting artificial fertilizers.Way back in 1969, the U.S. Department of Defense performed what remains the only comprehensive nationwide study of the average distance food travels from farm to plate. The study's estimate, 1,200 miles, probably falls well short of the current mark.Why? Because food imports are rising at a stunning pace. According to the USDA, the dollar value of U.S. food imports doubled [Excel] between 1999 and 2006. Over the same period, exports rose nearly as fast.In short, while we "locavores" strive to minimize food-miles, and critics chide us for the effort, food continues to zip across the U.S. borders, gushing in from, and flowing out to, points all across the globe.And while the sustainable-food movement's power may be causing vapors within the pages of the Economist and the New York Times op-ed page, Wall Street hasn't gotten the memo. In the stock exchanges, shares in agribiz powerhouses Monsanto, Archer Daniels Midland, John Deere, Smithfield, and Tyson are all trading at or near all-time highs. That means that the "smart money" isn't quite as impressed by the rise of buy-local campaigns as commentators on either side of the food-miles debate are. For unsentimental investors, the profit prospects for industrialized agriculture, geared for long-haul distribution, are rosier than ever.
Miles to GoSo food-miles are likely adding up at an accelerating rate, and may well continue to do so. Is that so bad? Not in the eyes of some. McWilliams makes the case that we should forget food-miles and focus instead on lifecycle analysis -- accounting for not just distribution, but also for energy burned in growing food.This eminently reasonable insight leads him to a startling claim: that locally grown food under certain conditions burns more energy, and leads to higher greenhouse-gas emissions, than food produced thousands of miles away. Echoing The Economist, McWilliams trots out a recent study claiming to show that green-minded U.K. consumers should spurn locally grown lamb in favor of lamb grown in distant New Zealand.Why? Because according to the study, "lamb raised on New Zealand's clover-choked pastures and shipped 11,000 miles by boat to Britain produced 1,520 pounds of carbon dioxide emissions per ton, while British lamb produced 6,280 pounds of carbon dioxide per ton, in part because poorer British pastures force farmers to use feed."To McWilliams, the message is clear: U.K. residents should buy more New Zealand lamb, and reject local product. But over on Ethicurean, Small-Mart Revolution author Michael Shuman raises a key point about the study: it compares conventionally grown, feed-reliant U.K. lamb with lamb raised in New Zealand, where all lamb is grown on pasture.But pasture-based organic U.K. lamb exists and is available. Wouldn't buying that be the greener option for U.K. consumers? The study doesn't comment on this option -- perhaps because, as Shuman points out, its authors are funded by New Zealand agribusiness interests that rely on export markets.
Act Locally, Think RegionallyWhat often arises in the food-miles debate, I think, is a false dichotomy: local vs. long distance. But the most attractive model might be a regional one. McWilliams touches on it, albeit vaguely, with a mention of a "hub-and-spoke system of food production and distribution." Crucially, he clings to the notion that Western consumers can continue to commandeer the globe's bounty perpetually, season be damned. "Consumers living in developed nations will, for better or worse, always demand choices beyond what the season has to offer," he declares confidently, even though such choices have existed all of, say, 40 years.At any rate, what could such a robust regional system look like?Take North Carolina, where I live and help run a farm. The state stretches nearly 400 miles east to west, encompassing relatively cool Appalachian highlands and blistering-hot eastern lowlands. Orthodox "locavores" in either region commit themselves to various year-round privations: many vegetables wilt (or require heavy irrigation) in the eastern summers, and can't survive cold highland winters. But I like any idea that pushes local-food advocates beyond arbitrary constructions such as "100-mile" diets.Currently, most supermarkets across the state tap into global production networks that rely on long-haul travel. But ideally, North Carolinians could eat regionally year-round if we organized to leverage these regional differences. What if the west provided the bulk of the state's food production in the summer months, and the east did so in the cold months? To do so with any reasonable amount of environmental responsibility, we'd have to reject the temptation to transport food up and down the mountains in diesel-guzzling, highway-hogging 18-wheelers. Rather, as Rich Pirog of Iowa State University's Leopold Center for Sustainable Agriculture recently told me, "If we want regional food systems to be energy-efficient, we have to reinvest in rail infrastructure." Pirog, who probably counts as the nation's most rigorous analyst of food-miles, told me that as recently as 1980, trains accounted for fully half of food transport in the United States. By 1997, following a period of low petroleum prices and steady decay of rail systems, just 13 percent of food traveled on trains. Trucks hauled the other 87 percent.Thus rebuilding regional food networks -- presumably what McWilliams means by "strengthen[ing] comparative geographical advantages" -- requires something that critics of the eat-local movement rarely advocate: reinvestment in food-production and distribution infrastructure designed for something beyond maximizing agribusiness profit.Such a regional conception requires not a rejection of the eat-local ethic, but rather a broadening of it.Contra industrial-agriculture dogma -- implicitly echoed by McWilliams and other eat-local critics -- we'd still have to relearn the skill of thriving within the physical limits of relatively nearby landscapes. And we'd still have to think seriously about hard questions posed by Wendell Berry: "What will nature permit me to do here without damage to herself or to me? What will nature help me to do here?"Got a question about where your last supper came from? Fork it over.
Grist contributing writer Tom Philpott farms and cooks at Maverick Farms, a sustainable-agriculture nonprofit and small farm in the Blue Ridge Mountains of North Carolina.

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Tuesday, August 14, 2007

It's Orchard Fruit Season

The farmers at last week's market presented an incredible variety of fresh, seasonal orchard fruits and tomatoes. These pictures of some of the goodies at North Star Orchards speak for themselves...









I've also been enjoying the continuing bounty of blueberries, potatoes and melons from Blueberry Hill and the wonderfully tangy blackberries at Fruitwood Orchards. And as tomorrow is market day, I'm already looking forward to another week's harvest.

cheers!
David
McDuff's Food & Wine Trail

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Monday, August 13, 2007

Fresh Fruit


Fresh Fruit

Can you believe how beautiful this fruit is? I’ve been absolutely astounded by the quality and the variety of the fruit we’ve had at the market. I can’t really decide which is best, and don’t really think it’s necessary; best just to enjoy. There have been four or five different varieties of plums offered by North Star Orchard and Fruitwood Orchards: pale yellow, red, purple, vermilion. There is a speckled variety (available right now) with a deep red interior that’s just remarkable in flavor - and that yellow one is delicate but very, very complex.



A friend who has resisted going to farmers markets emailed my a few days ago and said that he had become a convert and wouldn’t miss a week. Why? He said he had the best peaches he’d eaten in a decade. Once again, I don’t know what kind he had, because we have so many different varieties available at the market right now. I can never decide which is more entrancing, the robust summery flavors of the yellow peaches or the delicate perfume of the white ones. I can understand why Chinese folklore identifies the peach as a symbol of long life; promises of peaches would keep one living summer to summer easily!


And I’ve become a convert to the joys of watermelons. The watermelon has always seemed to be a rather insipid fruit, too often starchy and flabby in the interior with little juice and a boring flavor. But Fruitwood Orchards seedless and Blueberry Hill Farm’s Yellow Baby have made me a committed watermelon eater again – I can not believe how good those watermelons taste, and every single one has been good – not a single mealy dud.


And finally, for now, that Delight Pear… which is small and green and rather unprepossessing but take a bite and you realize the modest exterior is hiding pear perfection. And the pear season has only just begun!




Janet Chrzan
Oakmont Farmers Market Co-Manager

Wednesday, August 8, 2007

Local Food and the 100-mile Diet



Part of the appeal of a farmers market - besides the fresh and tasty food – is that eating locally is considered a great way to support local economies while decreasing food’s carbon footprint. Since the average food item travels upwards of 1500 miles to reach its eventual eater(http://www.leopold.iastate.edu/pubs/staff/ppp/food_mil.pdf) and that eats up a lot of petroleum and releases a great deal of carbon into the environment, anything we can do to decrease food miles is seen to help the overall environment. And did I mention that the food is fresher and tastes better?

Recently a number of books have been published that tout the glories of eating local food, and several organizations have been actively supporting a local-food diet, often called a ‘100-mile diet’ (http://100milediet.org/). Real interest in this phenomenon started in 2002 with the publication of Gary Nabhan’s Coming Home to Eat, in which he described his year of eating local; everything he ate for that year came from within 200 miles of his home – no mean feat in the Southwest! And then, in 2006, Michael Pollan’s blockbuster The Omnivore’s Dilemma took the country by storm and provided even more reasons for switching to local, and locally known, sources of sustenance. Just this year has seen the publication of two excellent books (and probably even more) about eating locally, and each has received a great deal of attention and generated many sales. Plenty: One Man, One Woman, and a Raucous Year of Eating Locally by Alisa Smith and J.B. MacKinnon and the much-lauded (and deservedly so) Animal, Vegetable, Miracle by Barbara Kingsolver have brought this concept to the attention of the average American eater. Kingsolver was even kind enough to mention our very own Oakmont Farmers Market when she gave a talk at the Philadelphia Library in May; she announced the market as the newest producer-only, strictly 100-mile local food farmers market in the Philadelphia area – a notice that brought a number of people to the market. And more and more restaurants are going local – stop by the manager tent to pick up the 2007/2008 Fair Food Local Food guide if you’d like a list of markets and restaurant in the greater metropolitan area that use local foods preferentially. Local food is hot hot hot!



But is it easy to adopt a strict 100-mile diet, and should you do so? Obviously, that is up to you. I know that I buy almost all of our food locally when I can, although I am not a purist. We are so lucky to live in Pennsylvania, where so many foods are grown, and

where adopting a 100-mile diet can be done and pretty easily. I read Kingsolver’s book with the same sense of dread that Martha Stewart evokes; a sense of: ‘OH, NO! Another thing I OUGHT to be doing!” And of course, just as I can’t make attractive picture frames out of used and gilded dryer lint, I can’t contemplate giving up French, Italian, and Californian wine, olive oil, pineapples, or Parmigiano Reggiano cheese. So I don’t. As I said, I’m not a purist.

So how do we support local food? First, by not being ideological, and by avoiding the phrases ‘should’ and ‘ought to’. Second, by buying locally what we can and when we can. That’s easy here in Pennsylvania during the summer, since we are still a primarily agricultural state. This option was laid out beautifully and logically last week in an Op-Ed piece by Marlene Parrish in the Pittsburgh Post-Gazette (http://www.post-gazette.com/pg/07214/806141-34.stm) in which she suggested trying for 80% local. Do a triage – pick what you love and can’t live without from further away, give up what you can live without, and buy everything else locally. Each person will have a different list of ‘must-haves’ and so each person’s 80% diet will look different, and each will work for them according to their needs and desires. She ends her essay with the following advice for enjoying and extending the season, which I find perfect for our corner of Pennsylvania as well:
“August is an ideal time to eat local. We are in high season for local produce. Farmers' markets are bursting with fruits and vegetables, and there's a ton of home-canned pickles, relishes, preserves and jams on the tables.”

So it’s time to stock up and enjoy!

Janet Chrzan
Oakmont Farmers Market Co-manager